When we kicked off IYKYK, our goal was simple: to help our customers feel like rockstars at any festival or event they attended. We poured hours into curating our very first collection, driven by our passion for fashion and our desire to create something unique. Looking back at our own experiences at festivals, we couldn’t help but feel like the fashion scene was a bit… meh. It lacked the excitement and individuality we craved – like everyone was stuck in the same old routine.

As we brainstormed, our vision started to take shape. We wanted to design clothes that not only looked amazing but also made people feel unstoppable. Our inspiration came from the vibrant energy of festivals and the thrill of standing out in a crowd. We played with bold colors, funky patterns, and unexpected styles, pushing the boundaries of what festival fashion could be.

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